Spend $29 or more to get 15% off (excl. outlet) using code LEAP15
Offer ends 2nd March 9am PST
Spend $29 or more to get 15% off (excl. outlet) using code LEAP15
Offer ends 2nd March 9am PST
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Heddon

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In the 1890s, James Heddon used possibly the first artificial lures, which were frogs carved from broomsticks. The oldest surviving lure company is still making history, along with great lures. Even if you’re not lucky enough to have used a Heddon lure before, you may have seen one of their many imitators out on the swim.