15% off everything (excl. outlet) use code SPRINGSALE
Offer ends 30th March 5pm UK time
15% off everything (excl. outlet) use code SPRINGSALE
Offer ends 30th March 5pm UK time
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Heddon

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In the 1890s, James Heddon used possibly the first artificial lures, which were frogs carved from broomsticks. The oldest surviving lure company is still making history, along with great lures. Even if you’re not lucky enough to have used a Heddon lure before, you may have seen one of their many imitators out on the swim.