Sizzling summer sale 15% off using code SUMMER15
Offer ends 27th August at 5pm (UK time)
Sizzling summer sale 15% off using code SUMMER15
Offer ends 27th August at 5pm (UK time)
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Heddon

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In the 1890s, James Heddon used possibly the first artificial lures, which were frogs carved from broomsticks. The oldest surviving lure company is still making history, along with great lures. Even if you’re not lucky enough to have used a Heddon lure before, you may have seen one of their many imitators out on the swim.