DAM ('Deutsche Angelmarke', or 'German Fishing Manufacturer' in English) began as a Berlin-based ironmongery, sport and fishing tackle company in 1875. The company survived both World Wars to become Europe's top fishing brand when they relocated to Gunzenhausen in the 1950s. After some turbulent years and insolvency, a group of longtime employees and export customers reformed the brand. Their goal was to come back on top with market-leading products once again. They've since released a lineup of EFTTA award-winning products, which you can buy here.